Another Google search ranking algorithm update may have started on Friday/Saturday. This time the update is really big, maybe even massive. We see a lot of signals from both the SEO community and automated rank checking tools talking about significant drops in positions and traffic.

Over the weekend we detected a significant chatter within the SEO community about results shaking up and down. This may be a sign of a Google Update. Most automated tracking tools show spikes over the past few days as well.

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Google has confirmed that a new broad update to its core search ranking algorithm has gone live today. Core updates happen several times per year and usually focus on improving the way the search engine understands content overall. Google's official guidance about core updates remains the same - "there are no specific actions to take to deal with this type of updates".

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