Yet another Google search algorithm ranking update seems to have touched down on May 22nd and continued through May 23nd. Automatic tracking tools are off the charts, while the SEO community chatter lags behind.

We've noticed an increase in chatter among members of the SEO industry regarding a possible Google search ranking algorithm update around Friday, May 7th and then again on Sunday, May 9th. Most automatic tracking tools showed the changes as well.

Another Google search ranking algorithm update may have taken place this past weekend. We've seen a decent number of signals from both the SEO community and automated rank checking tools talking about Google results shaking up.

A new Google search algorithm update, the Product Reviews Update, went live today. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products”. Reviews that are written in a way that shows “insightful analysis and original research” will be rewarded, especially “content written by experts or enthusiasts who know the topic well,” Google said. The update only involves English language reviews for now.

Facebook Pixel helps you track events on your website or funnel, enabling you to optimize your advertising campaigns and make your Facebook ads more relevant to your audience.

With our native Facebook Pixel integration you can track the following events:

• PageView - triggered on every page view
• Lead - triggered on new lead - when a form is submitted, or an appointment is made
• AddToCart - triggered when a product is added to cart (passing the product title, price, currency and quantity)
• InitiateCheckout - triggered when someone initiates a checkout (i.e. visits a checkout page), passing the order total, currency, and the order items
• Purchase - triggered when checkout (or an upsell / downsell) is completed 
• ViewContent - triggered when a visitor visits a product in your store. The ViewContent event is especially useful for delivering personalized ads to your customers.
• CompleteRegistration - triggered when a visitor creates an account in your website or funnel